Operating in a proper and responsible manner is something that is ingrained into PartyGaming's business culture. As the business has developed, we have sought to embed a number of corporate and social responsibility ('CSR') policies into our key business strategies, reflecting the fact that being responsible is important for our business, our community and our stakeholders.
As an international group we have many responsibilities to a broad spectrum of stakeholders that includes customers, providers of capital, employees, affiliates, suppliers, local communities, regulators/licensing bodies, trade associations, consumer protection organisations and governments.
In addition to the CSR obligations required of all public companies, as a gaming company we recognise that we have other specific responsibilities. Our philosophy is focused on behaving properly and responsibly in our dealings with all stakeholders and with our customers in particular. As a purely online business, we recognise the risks and potential damage to our business and reputation if we fail to meet anything less than the highest standards of professional and ethical conduct – we may fail to meet certain licensing obligations but just as important, dissatisfied customers will simply click away to a competitor. To help manage our stakeholder relationships, we have established a framework comprising a series of policies that define the way in which we interact with each of our key stakeholder groups.
The Group Finance Director has executive responsibility for CSR matters while our approach to CSR related issues is overseen by the Ethics Committee of the Board. The Committee not only has responsibility for overseeing our CSR policy framework, but crucially, also the implementation of these policies in practical terms. The Committee is chaired by Tim Bristow and its other members are Michael Jackson and Rod Perry. The Committee has a broad remit that includes responsible gaming, fairness of gaming platforms and community and charitable contributions.
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