Bingo

The popularity of land-based bingo in countries such as Argentina, Brazil, Italy, Mexico Spain and the UK is migrating to the online world  Scandinavia is also cited by some operators as a popular online bingo market.  In 2008 it is estimated that the global online bingo market outside the US grew by 45% and generated $1.2 billion of gross gaming yield .  Given its relatively small size compared with poker, casino and sports betting, online bingo is forecast to grow strongly over the next few years reaching $2.3 billion by 2012, implying a CAGR of 17%.  Perceived by many as a softer form of gaming, online bingo is highly popular among females.  Online chat is a common feature across online bingo sites that also offer a variety of other games including slots, skill games and keno.

Success in online bingo
Like poker, player liquidity is an important success factor because it drives the size of the prize pool which itself then attracts further player liquidity.  Having a strong brand with large customer reach is therefore critical for success.  Other key factors include having a broad range of games and features with online chat being deemed by players to be a particularly important element.

Statistics sourced from H2GC, January 2009