The Global Online Gaming Market

PartyGaming operates in the global online gaming sector, a relatively small but growing part of the total global gaming market.

Online gaming has enjoyed strong growth since its birth in 1996 and this is forecast to continue. Given that physical geographical boundaries do not apply and consumers around the world can access the internet from almost anywhere, the increased availability and take-up of broadband services has and continues to be a major driver for eCommerce, including online gaming.

The spread of broadband owes much to governments’ recognition of the importance of e-Commerce, plus the continued deregulation of telecoms industries and the growth in the popularity of cable services.  The following chart shows that many countries are set for substantial growth in the number of broadband households over the next few years and this bodes well for future growth in e-Commerce and online gaming.

Footnote: Statistics sourced from Global Entertainment and Media Outlook: 2008-2012 – PricewaterhouseCoopers, June 2008

Number of broadband households