Skins
In addition to its own poker, casino and bingo activities, PartyGaming has historically generated revenue by providing "white label services" or "skins" to a limited number of third-party operators. Skins were third-party brands that used a system provided by a PartyGaming subsidiary in exchange for a revenue sharing arrangement. During the final quarter of 2005, the Group acquired the intellectual property and customer databases of two of its four poker skins, MultiPoker and IntertopsPoker. At the same time a third skin, Coral Eurobet, decided to leave the Group’s operating system. In March 2006, the Group acquired the business and assets of EmpirePoker, its last and only remaining third-party poker skin, for a total consideration of $250m in cash.
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