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• About Us
• History
• Mission
• Business Drivers
• Our Markets
• Licensing and Regulations

PartyGaming's objective, to drive shareholder returns whilst managing regulatory compliance and reputation risk, has been set in the context of a highly competitive international marketplace, one that is continuing to grow and is changing daily from a technological as well as a regulatory perspective. The business strategies that we are executing to achieve our objective, in order of priority, are as follows:

• Grow the player base - This is a key driver of revenue. The take-up of online gaming by adults around the world is still very small and the sector accounts for just 5.4%(Source: Global Betting and Gaming Consultants) of the global gaming market by value. The market rate of growth from international territories since 2003 has been much faster than from the US and this is expected to continue. Since early 2005, PartyGaming's international expansion has been focused on developing markets outside of the US and this has been accelerated following the passing of the Unlawful Internet Gambling Enforcement Act ("UIGEA"). Through the continued development of new and exciting marketing campaigns as well as the exploitation of a broad variety of marketing channels, the Group continues to see considerable potential in a number of markets. Mergers and acquisitions ('M&A') have also proved to be an incremental source of new customers and PartyGaming will continue to explore opportunities that meet its financial and strategic criteria;
• Localise the customer offer - The Group's already substantial success in international markets has been achieved despite the fact that players have had to play all games in English, rather than their local language. PartyGaming is set on broadening the appeal of its games in international markets and increasing the number of active players by offering multi-lingual as well as multi-currency options for its games as well as through the development of local alliances;
• Broaden the product base - For some time the Group has offered a broad suite of online games on the back of both internal development that included poker, casino and bingo, as well as through M&A and the licensing of technology from third-parties. The addition of backgammon took place in June 2006 and the Group acquired Gamebookers, a non-US facing sports betting business, on 3 August 2006. The Group has since launched PartyBets, its own Party-branded sports book that is fully integrated into the PartyAccount shared wallet;
• Act responsibly - Setting, maintaining and improving high standards of responsibility are key elements of the Group's business strategy. This is important from a regulatory and reputation standpoint and also makes sound commercial sense. Whilst the vast majority of PartyGaming's customers enjoy playing games, a small minority can find themselves in a position where gaming may be assuming too large a part of their lives. The Group has put in place a series of checks and balances to help such players recognise the signs of problem gaming and provide them with information about where they can turn to for help. The 'know your limits' logo that now appears on our sites seeks to ensure that customers are aware of and play within their own means. Players are encouraged to set time and deposit limits to improve self-awareness of how much they are playing and self-exclusion tools are also available if required. Protecting children is a paramount objective. The Group uses third-party databases wherever practicable to verify the identity and age of customers before they play and also seeks to encourage parents and guardians to keep their log-in and payment details confidential to prevent misuse by children.

 

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