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Online casino

Online casinos were some of the first online gaming sites to be launched, with the first site believed to have been open in 1996. By 2000, the global gross gaming yield from online casinos was estimated to have been $0.8 billion. Since then online casino revenues have grown strongly, reaching an estimated gross gaming yield in 2006 of $4.4 billion, implying a compound annual growth rate of 33%. Excluding the US, the online casino market is estimated by GBGC to have been worth $2.4 billion in 2006. GBGC expects it will continue to grow at approximately 13% per annum until 2010 by when it is expected to be worth $3.9 billion.

As casino customers play against 'the house' unlike poker or other 'peer-to-peer' games, player liquidity is not such an important issue but can help to generate large jackpot prizes. As a result there are many more online casino sites than any other form of online gaming site. CasinoCity.com lists over 950 online casino sites, representing almost 40% of the total online gaming sites that it monitors. The issues of control of software, payment processing, customer service and marketing still remain. Scale can also be an advantage by giving customers confidence in the site's integrity and a sense that the house has the finances to pay out large winnings. Games in online casinos include slots, roulette, blackjack and video poker to name but a few. Outcomes are determined by a random number generator and the house earns a statistical gross margin depending on the mix of games played.

Given the nature of the product, and the highly fragmented nature of the casino segment, market share data for the online casino segment is very difficult to obtain..

Online bingo

Online bingo is a relatively recent addition to the online gaming market but one that is growing fast. Excluding the US GBGC estimates the global gross gaming yield of the segment was $0.5 billion in 2006 and forecast it will grow to be worth around $1.0 billion by 2010, at a CAGR of 19.9%.

Like online casino games, online bingo is a game of chance with the outcomes randomly generated by computer.

Figures on this page are sourced  from Global Betting and Gaming Consultants, February 2007.